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Why Should Founders Register a Trademark?

Trademarks are the anchor of a company in its relationship with its customers.

With brands, the customer associates characteristics such as the quality of a product or service.

Even more, Brands have the ability to crate emotions, spark enthusiasm and inspire trust. This is why brands are so important and can be incredibly valuable ... or become so.

What can be registered as a trademark?

As a trademark, all graphically representable signs such as words, images, letters and numbers can be protected. For example, you can register your company name as a trademark or individual product names.

However, there are also three-dimensional designs and colour compositions that can be protected as trademarks. However, brand names which are merely descriptive of the products offered are excluded from protection.

Who may register a trademark?

In principle, trademarks can be registered by private individuals or legal entities. A transfer of the trademark from the applicant to another person or company is possible at any time.

Where can I register a trademark?

For our clients, we carry out registration procedures in trademark law before the German Patent and Trademark Office and the European Trademark Office (EUIPO).

If required, we can also assist you in obtaining international protection for your trademark.


May we help you filing a Trademark Application? Go to the Marketplace of Innovation